About Erin.
About Erin.
I co-founded Triangl, and grew that business to cult status, with a USD$200 million-valuation, selling 2000 pairs a day. It was during that time that I discovered that ‘having it all’ came at immense personal sacrifice.
I walked away from Triangl at its peak and embarked on a period of intensive self work and discovery.
I tried it all, and have since emerged with a renewed sense of passion and purpose, empowering others to combine ambition with self-love to create their perfect life.
Erin today...Erin's journey.
Erin's journey.
Who I was -
Born in Melbourne, Australia.
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Went to 5 Primary schools. Broke no bones. Rode a lot of bikes, scraped a lot of knees.
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Graduated high school with mediocre results. No university for me.
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Initially a careerist, I started working full time as soon as I left school.
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Met Craig and on our second date, we decided to start Triangl after seeing a gap in the market.
What I did -
Moved to Hong Kong and became an entrepreneur.
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Sold our first Triangl bikini online.
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Grew the business from zero annual revenue, to $US55 million, selling 2000 bikinis a day.
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Triangl was valued at 200 USD million
I had my first baby, a boy named Oscar Ellis.
We moved to Monaco, bought a superyacht, and lived the ‘good’ life.
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Triangl had 3.4 million Instagram followers, built organically in 3 years.
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I had my second son, Oly Ellis.
What Happened-
I exited Triangl.
I started suffering from overwhelming anxiety.
I moved home to Melbourne, Australia.
I met my now husband, Zac.
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I started personal development work to learn to love myself!
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I had my third baby (a girl) named Beatrice Keane.
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I took on my first mentoring client.
I had my fourth baby, Bobby Keane.
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I wrote a memoir, Hanging by a Thread.
What I'm
doing now-
I mentor, educate and support women on how to love themselves and flourish in their personal and professional lives.